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Benefits of owned media
In a world where so much is out of our control, this is something you do have a say in. You can promote your brand personally by showcasing your values and what your business does with your twist. Owned media is all of the content you created yourself.
Staying connected
Relationships are the foundation of any business. Why else would every business profile have a mission, vision, and values? You want to include your clients in the adventure of solving their problems. You want them to know who you are and trust you to be part of their success story.
What do I have to say?
As you embark on a journey of marketing digitally, what is the first thing to consider? If you are anything like me; The first question would be: What is the cost? The answer might be surprising as the commodity you will have to invest in this process is time more than money; granted, time is money. That is why you pay people like me to do what you don’t have time to do.
Where do we start?
You know, when you search Google for marketing goals, they come up with these seven:
Increase brand awareness; Generate leads
Become a thought leader; Increase customer value
Improve SEO; Grow social media presence; Increase conversion rates
What's your story?
I found myself listening to a podcast recently about the history of storytelling. It opened my eyes to the significance of this skill each one of us has. Think about the last meaningful conversation you had. We tell each other stories every day. The stories about our lives, things we experienced, and things that inspire us or impact us negatively.
It’s OK to be sad after making the right decision
These words genuinely spoke to me; I realized that this is something many people experience. The only constant in life changes. We have to adapt to our surroundings: Survive, thrive, and leave something behind that is more significant than ourselves.
Tools to succeed in Social Selling
The whole point of social selling is to build a trusting relationship with your target audience by adding value. It can be exhausting to post regularly without getting the interaction you desire.
There are a few things to consider before posting like crazy, hoping to reach the right people.
What is the nature of that platform?
TikTok, Instagram, and Facebook are all very visually dynamic. Images, videos, and popular music are what work. People want to see entertaining content. When you are trying to build a unique brand for your business, it might prove challenging to consider what other people want. Now you have to marry the two aspects in your social selling strategy. Think outside the box. If you can’t make finance look exciting, focus on financial freedom. If you can’t make plumbing look exciting, focus on the convenience of clean running water.
Where to start when you don’t know much about marketing
It might feel overwhelming as a business owner to do marketing while your expertise lies with the product or service you provide and not with creating ads or building a brand.
What we forget is that each of us is uniquely qualified in this specific industry. You are being marketed to every day. The moment you get in your car and see signs next to the road or when you pick up your phone to start browsing.
Why support small businesses?
Think of every product or service you used this week. Was it satisfactory? My first thought was that there might be room for improvement at some of the businesses I supported.
That’s life, nobody is perfect but if a business is smaller, it is easier for me and you to communicate our wants and needs. You work hard for your money and when you spend it, you expect perfection. That’s not very realistic but if you are brutally honest, that’s what we all want.
How to make a difference?
We live in a broken world, it can be frustrating to see so many people who need assistance, and we can’t help everyone. Unemployment, world hunger, and poverty are only a few things that come to mind. As a Christian, I have learned that God has a heart for those in need. On judgement day, God will acknowledge what we did to help those less fortunate: Matthew 25:40 “The King will reply, ‘Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me.”
